Corporate Investment Banking Essay Example | Topics and Well Written Essays - 2000 words

Corporate Investment Banking - Essay Example The bank boasts of over 48 million customers in over 50 countries worldwide and the total asset portfolio is well over 2 trillion dollars making it the seventh largest bank in the world based on assets (Barclays, 2015). The bank has a rich history with its fundamental origin being traced back to 1690 a factor that makes it one of the leading financial institutions in the world (Barclays, 2015). The company’s mission statement is to help people achieve their ambitions in the right way and measure and reward the company’s employees not only on commercial results but on how they pursue the company’s values in their daily activities. The company looks to be a global power in terms of the financial services and products delivery to all its customers. The company announced a profit before tax of  £2,885m in 2014 that was a 29% increase from 2013 when it recorded  £2,233m (Barclays, 2015). The total income increased by 1% to  £8828M from the previous year. The com pany has been witnessing steady growth and is looking to diversify the different aspects of the company in different parts of the world to increase their level of income and sales. The bank attributes its success and extraordinary growth in the global market to the significant innovative strategies that the company has implemented over the years (Barclays, 2015).The company changed its organizational structure to offer better services and products to its customers in the different parts of the world. The cost of maintaining the previous structure were also considerably high and it adapted to a new structure that the company felt was sustainable and most of all good at service delivery.