Marketing Essay Example | Topics and Well Written Essays - 2250 words - 10

Marketing - Essay exampleThe product lines that atomic number 18 considered atomic number 18 Voice Recognition Device. (Voice recognition device, 2005).Through the use of voice recognition, it is thinkable to direct and control computer applications without having to use ones hands to do the job. This is widely utilize by managers, artists, students, parents, home and office usage etc. The firm we now work for is currently exploitation a new type of voice recognition device (VRD) with advanced capabilities for controlling computer applications use spoken commands. It was our job to move the product to the top of the market and earn profit for our firm by understanding the market, competitors and other trends in the external environment. (The marketing high, 2009).The two constraining factors in this Marketing wager are the Sales Budget that offers the scope for funding various activities that are needed for a game of this kind. Secondly, the marketplace needs to cause the c ompetitive moves taken by three competing firms in their bid to get value and revenue chains for their respective businesses. There are also aspects in terms of whether publicizing expenditures are paying off and also whether this is influencing the final outcome of business. Another aspect that needs to be considered is, paying close attention to what the competitors are up to. In a dynamic market it is old that a manager can succeed without paying close attention to competitors and what they are doing, and without thinking through with(predicate) what they are likely to do. Success in The Marketing Game Is much more likely for those managers who take some time to think carefully about the competitive effects in the market. (Otjen n.d.).There are only four makers of this VRD in the market. One is the product line which we are responsible for developing that is, PAMAY and the competitors are Synnergy, Speak, youre your voice. Synnergy is now in the number one position with 41% m arket share, Youre has 14% share