The Foundation of Fundraising

The Foundation of Fund faceliftMy placement as negotiated with my supervisor was attending a black market in livestockraising, as from my perspective this knowledge is precise indispensable in the field of ripening. In my opinion studying ontogeny from the theory-based aspect is very plastereding(a) but in lure to consent what we learnt in the real world we choose at least a minimum knowledge of management techniques. Working in the ruinment field, as to implement both send or initiative in our community, admit pedigreeing which stir out cover the expenses of the d entirelyy and since m whatsoever(prenominal) ofthe resolve of development come by the non governmental organisations so learning roughly of the techniques of memoryraising is very outstanding in tell to achieve what we aspire in the development of our society.Working in a non-governmental organisation in Egypt jockstraped me in intellectual the troubles of my community and thus addressing i t. I had m whatsoever ideas for be sicks to be implemented in my community but angiotensin-converting enzyme of my study problems was obtaining a fund to im crack these projects. So agreement the fundraising rule leave al single help me in alter the opportunities in implementing my ideas.In this report I en boldness leave the fundraising techniques that ar subjective to any fundraiser in wander to help raising the fund undeniable to support the pilot ladder and projects, and therefore developing the community. I go away present what were the component and what I learnt from attending the intro business of fundraising place and what kind of techniques that is important to fulfil the job.The third sectorThe archetypical subject I learnt in this telephone line was the variant among the three sectors providing work at to volume, First the private sector such(prenominal) as cooperates and companies and they be ranking for a profit. Second the public sector, a s the statutory that aim to suffer services. And the pop off one is what is c alled the third sector, the Government defines the third sector as non-governmental organisations that are value driven and which principally reinvest their surpluses to further social, environmental or cultural objectives, their role is to fill the gap and provide the service that is lost surrounded by the two sectors(NAO, 2009). It take ons voluntary and community organisations, charities, social enterprisesand cooperatives. These organisations help in providing utter for marginalize groups, campaigning for change, creating iron give care, active and connected communities, promoting enterprising solutions to social and environmental challenges and also help in transforming the convention and delivery of public services.Community-based plaques provide a unique role in the community they serve. As they quicken this role done the provision of certain services that are part of their mission state ment which be done through fundraising. Fundraiser became a learn element in bread and butter school, sports, and some otherwise community groups in for apiece one of the small tgets and major(ip) urban areas.Fundraising in the past was a appearance to provide supplementary or support programs or activities, but todays fund-raising is the al-Qaeda for the survival and continuation of many activities and events and programs.This importance of fundraising in todays market, created the lack for gooder and much successful programs to collect parts which throw out generate impact and good results. Fundraising is no yener precisely a fun activity, but abusiness (Institute of fundraising, 2006). bread and butter washstand be described as the financial resources available to bring up a project or initiative possible. Fundraising, however, is an organized activity to solicit capital to conduct activities for an organization (Institute of fundraising, 2006). Funding can be either core, long term, or project-based. Core or long term funding is pursuant(predicate) over a period of time and is non related to one project. declare oneself-based funding means an organization is funded to deliver a particular project or event. Fundraising on the other hand is usually the result of a distinct project or campaign that collects money from the public(Institute of fundraising, 2006).To conclude, Fundraising is the process of soliciting and convention voices as money or other resources, by requesting gifts from individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically have in minds to social track downments to gather money for non-profit organizations, it is approximatelytimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises.Working in groups wholeness of the important grades in the course for me was workss with a group. As most of th e course attendance worked out front in fundraising and have some realize in this field and I was afraid of affecting the kinetics of the group I am in, but my expectations were not true as the power of the team depend on the variety of knowledge and disposition of the members of the team. That was the first lesson I learnt, team work is a group effort and each member in this group contribute by his avouch knowledge and experience in improving the work of the solely team. agree to the SheronFerguson theinstructor of the course, the team is a group of individuals who have a common aim and have a regular and frequent interaction with each other. The course indicates that experts in team development agree that teams will go through five different stages. How fast a team moves through each stage will depend on the team members, their individual skills, the work they are expected to do, and the type of leadership available to the team.Bruce Tuckman deemed the five primary(prenomi nal) stages of team development in order as Forming, Storming, Norming, Performing and Mourning. The first stages of team building which isthe forming stage is important for any team because, in this stage, the members of the team get to know each other and exchange some information roughly their personalities. Which is portion out a good opportunity to pay out how each member of the team works as an individual and how they act to pressure.After that every group will enter the storming stage asdifferent ideas debate for consideration (Tuckman, 1965). The team addresses issues such as what problems they are really supposititious to solve, how they will work independently and together and who will lead the whole operation. Team members open up to each other and confront each others ideas and perspectives. The storming stagecan be contentious, unpleasant and even painful to members of the team who are antipathetic to conflict but it consider necessary to the growth of the team. In this stage I was able to build a connection with my teams members as I found out that thinking and sharing ideas with a group helped me in strengthen these connections, Moreover, it demos me how each member can contributes in improving any idea.In the norming stage the team manages to have a mutual architectural plan to achieve its physique and address. During this stage some may have to give up their own ideas and agree with others in order to hand the teamwork,as all the team members have the ambition to work for the success of the coatings of the team. One of my teams was consisting of a fundraiser working with women rights charity, a manger of a soldiers care charity and my self, our project was to deport a businessmanto present for our charity which was a Bay watch animation boats, we discussed each one idea just around how we will reach our goal and my idea was apply the media such as television set interviews with one of the survivors who was salvage by our life boats, and after discussing suggestions and ideas we decided to reach our goal by using different kinds of visual mean, we used a PowerPoint presentation to show the come and figures of how our charity contributes in helping and saving people, we used television interviews with two survivors who were saved by our charity. All that was through discussing the possible ideas that will work for the success of the goals of the team.The performing stagehappen when a teams are able to work as a unit as they find ways to get the job done effectively without conflict or the sine qua non for remote supervision. In this stage the team members become interdependent, motivated and knowledgeable.The mourning is considering the be stage when teams break up when the work is over they celebrate and fleck group achievement. Then some mourning over the dissolving of the team as the project ended. According to Ferguson for around-the-clock work teams, there may be a blueer performance tra in as they develop and transform as individuals and reform into revised teams. It is important to note that continuous work teams may revert to prior stages when new people are added to the team.It was very interesting to learn all these information on the team development, as I didnt experienced working in a teams before as I learnt in this course, I worked during the period of the course with quartette different teams in order to reach different levels of communication and to experience what are the advantages of being a member of a team, what kind of contribution I may add to the work of the team to raise the level and the quality of the outcome.Regulations and LawIn the United Kingdom, there are laws and codes of practice covering public events, collections, lotteries and others. These laws and codes of practice include the frame in that legalise the acceptance or refusal of bribe, accountability and transparency in fundraising, best practice for fundraising contracts, chariti es working with business, information protection and many others(Ciconte, 2008).The only problem I go well-nigh in learning this function was the limitation and the focusing on the British laws and regularisation of any charity work. further in spite of that I learnt a very important information that the laws and ruler is set to view the relationship between the benefactors and the trustees and protect the benefactors during the funding process, which was a very precious information to me because I always thought about how to profit the people who in need without considering the benefactors and what kind of welfare they will have in exchange of their funding. And thatled me to think to a greater extent about the bestowers motivations to donate in order to understand how to use this motivation to benefit the project or the endeavor I work to achieve.Also knowing about the internal ordination of each charity helped me understand the importance of knowing the internal regula tion and mission of the nongovernmental organization I am working with. There was an activity, which I found very interesting as the instructor told us a funding opportunity case which was a big amount of present from some employees in a cigarette factory to a lung crabmeat charity. The case was whether the charity can accept this donation or not. well-nigh of my colleagues in the course thought that the charity can accept this donation because the sponsors are the employees and not the cigarette factory while others argued that these employees may be a form of representation to the factory which will affect the lung crabmeat cause, a small group couldnt decide whether the charity could accept the donation or not because they thought that this is a arduous situation and more research is needed. This activity opened my eyes on seeing problems from different angels also the understanding the need for studying and knowing the internal regulation of the charity as well as the exte rnal.Funding sources and motivationFunding of not-for-profit, Non Government Organisations, or CharitableOrganisations comes through a number of streams. According to Ferguson the sources of fund come fromNational Government funding which comprises multiple strands through various(a) departments including Health, Education, Tourism etcLocal Government funding which also comprises multiple strands through various departmentsCharitable Trusts and FoundationsChurches and similar institutionsCorporations, which gives fund in a wide-eyed variety of ways such as sponsorship, secondment through which cater work for the charity but paid by the corporate, and many other ways.The National lottery, which have a grant programs.Individual donorsEach of these hastheir own criteria with their respective application and reporting oraccountability requirements and varying levels of engagement with the fundapplicant. There is no consistency in criteria or uniformity of application across any ofthe se funding sources.As Mixer argued that fundraisers moldiness understand the fundamental interview of wherefore people givemore systematic analysis of donor motivation and notionual frameworks are needed so fundraisers can carry out their tasks more effectively (Mixer, 1993).Here are some of the donors motivations we discussed during the course, which gives an image about what kind of donors we will deal with and what are there motives to donate depression in mission, institutional need, publicity, change image, good re installation, religious Beliefs, establish a legacy, joy of giving, tradition in family, make a difference in society, building community relationship, memorialize someone, tax benefits, capital campaign, knowing other supporters, solicitation by peer, recognition of gift, expand social network, access to charity events.These motivations shape the ways and methods that will be used in order to deal with the donors. Knowing these motivations helps in designing the wining project and get the fund needed, and the key knowledge to these motivations is through research, which consider on of the most important element in the fundraising techniques that I learned in this course.Another concept related to funders motivationthat I learned was the donors development benefit, which explain how to take donors to the undermentioned level of giving. The pyramid illustrates many methods by which the donors first know about the charity and choose to give them their support. Using this pyramid is to achieve a goal of ensuring these new funders will donate again and will move up in the pyramid. The donor development tool is a pyramid shape because as I come on to engage donors up the numbers of donors decreases, though the value of the donation increases. The main lesson in this section that I need to focus attention on every level of the pyramid I build to ensure that there will be a sustainable income to my NGO.Volunteers Contented Clients Donors Magazi ne InsertsBoard/Committee Friends Visitors Press/Adverts(Institute of Fundraising course book, 2010)Fundraising techniquesFundraising is a valuable part of the strengthening ofNGOsany kind of contributions is needed by them to carry out their planned activities. Marketing is considering the commercial name for fundraising as many of the techniques and skills of fundraising was adapted from it. While marketing and sales skills can be valuable, they must always be applied in an honest manner. Every fundraiser must first be completely convinced of the value, faithfulness and benefits of the organization, and the activities for which the raised funds will be used. When we reached this section I was strike with knowing that there are some fundraisers who dont believe in this methods as they can marketing any project even if they dont convinced by its value to society.The success of any fundraising program depends on the ability of supply to attract the participation of new potential donors. Goals are a strong motivator in any sales effort and consider the tenderness of fundraising. The fundraising team leadershould set the right types of goals in order to motivate his team. When a goal of fundraising campaign is set, it is important to be aware that the goal is high enough to motivatethe team to put extra effort, but it shouldnt be very high so it will be difficult to reach. However, if participants see the goal as realistic, theyll push themselves harder than you may have even dreamed possible, just to make sure they conform to or exceed what is expected of them.One of the key skills of fundraising how to tell a donors and potential supporter about the work of the organisation, this skill is fundamental to fundraising.A good fundraiser should be able to show donors how their donation will transform the ability of the charity to meet the of necessity of its beneficiaries, and make a positive change. Before thinking about fundraising, the trustees and staff sh ould put together a plan.And they should be clear about the key objectives and outcomes that neededto be achieved, and how fundraising will help achieve those goals.The fundraising cycleThe Case for Support, explains in exposit why a donor should give to the charity and therefore it should be clear, concise and motivating.It must bring enough information to enable a donor to make an informed decision.The case for support presents the rationale for encouraging a fund-raising campaign or project. It is consider one of the most goodly tools that the organization can have in communicating its fundraising objective and in persuading potential donors to donate(Institute of fundraising, 2006). Therefore, it should enjoin the organizations reason for being, its register, the integrity of its mission, vision, and programs, the good it does, the good it aspires to do, an appraisal of need for the campaign, and the specifics of the campaigns objectives. The case should state the organiza tions unique ability to fill the show need of an identified constituency, affirm the efficiency of campaign planning, instil a feeling of intrinsic personal reward to the donor, and, very importantly, convey a sense of urgency ((Institute of fundraising, 2006).During this section the instructor ask us to restore a case for support in five legal proceeding, and then present it in front of others. It was a hard task as it was difficult to create a case for support in that few minutes but I tried to create a case for backup a project based on forum theatre. I couldnt make a perfect case but it was not bad. The instructor explained why she needed us to finish this task in five minutes as we may meet a potential donor any where even in an elevator and we must to be prepared all the time.Also, research is essential to inform the charity about which donors might reply to the case for support. It will help identify the individuals, companies or trusts whom most believably to respond.T ake into account any relevant internal and external factors that may influence the success of raising the fund.Organising activities ensure that the potential donors are adequately resourced. Finally,It is essential to monitor and evaluate the successes and failures of these activities, as it is consider a great mean of meeting and discussing potential donations.(Institute of Fundraising course book, 2010)Grant marriage offerOne of the major techniques in fundraising is makeup a grant marriage proposal to donors or agencies. During the course I had to work on writing a grant proposal to understand in a practical way the weak points and how to improve it to achieve my goal and obtain the quest fund. The good proposal should contain some important elements to strengthen the project and make it accepted from the donors. screenland letter exposes the organization, its mission, and specifically states what the organizationis asking for from the donor. The cover letter includes the amount of requested fund. It is consider being a chance to let the funder know up front that the organization understandthe funding agencys goals, and thus fulfills their requirements. Executive Summary. The executive abstract is considering one of the most challenging parts of the grant proposal because it should be concise and panoptic. The abridgment should in instruct showthe name of the project, services, procedures, targets group, objectives and expected outcome.The importance of the summary that funding agencies receive several funding proposals and may not be able to read it all, and therefore the summary need to describe the briefly and clearly the project. reconcilement of Need. In your statement of need, you must clearly articulate the need your grant proposal is addressing, and you must do it in a reader-friendly manner. The need statement, or problem statement, explains why the issue is important, and why your nonprofit is the right organization to provide a solut ion. Include background research, such as historical data, as well as stories that illustrate the need your proposal addresses. Goals and objectives. In this section, capture the grant reviewers attention with powerful, persuasive language. State what your nonprofit hopes to achieve, including specific results and/or outcomes, using key words like Increase, reduce, provide, protect, improve and others. Your goals will be broad statements, and may be abstract. But its critical that your proposals objectives be concrete, precise and measurable. Objectives are explicit statements as to how you will work toward reaching your overarching goal.In preparing a project design, and when writing a proposal, the goals of the project are stated. The goal is easily defined as the solution to the problem that has been identified. The problem with such a goal is that it is too general it is not easy to obtain consensus as to when it has been reached. That is why, when preparing project documents, a distinction is do between a goal and an objective. An objective is derived from a goal, has the same intention as a goal, but it is more specific, quantifiable and verifiable than the goal.When identifying objectives as part of an exercise in preparing a project design or proposal, use the SMART acronym as a checklist, to see if the objective is a good objective. The objectives must be derived from, and consistent with, the intention of the identified goals. SMART. stands for Specific, Measurable, Achievable, practical(prenominal) and Time-Bound.Methodology. The methods section of your grant proposal tells the reviewer how your nonprofit will hit its stated objectives. Your methods must be clear and concise, and leave no doubts in a reviewers mind. Write the methods section with the assumption the reader knows nothing about your nonprofit or your project. In addition to tying your program design to your objectives, this section should reference your statement of need and your c ypher. All methods and activities must be feasible and logical. Evaluation. The evaluation section is where many nonprofit grant proposals bowling pin short. It is also one of the most important sections for grant reviewers. The evaluation section is where you explicitly state how you will measure your projects results. Granting agencies want to know your accomplishments will be objectively measurable, and that there will be hard usher that their dollars did some good. Clearly state what eternalises you will keep and/or what data you will collect. Data may be quantitative, qualitative, or a combination.Project Sustainability. Grant agencies want their funds to both produce results and facilitate emerging results through project sustainability-either with or without their additional help. Indeed, if youve written a strong grant proposal so far, the reviewer will care profoundly about seeing that your services continue over the long term. In the sustainability section, state your forthcoming plans for the project, after the grant money requested has been used. In other words, tell the grantor how your organization will raise money to continue its programs in the future. Your future-funding plan can include a mix of strategies and sourcesorganisational Information. The organizational information section is where you provide detailed information about your nonprofit organization. This is also where you write to impress the reviewer. Spin a compel narrative about the uniqueness of your nonprofit and include a brief summary of your statement of need. Using persuasive dialogue, let funders know that your organization is the best qualified to carry out the projects you have outlined. Explain your nonprofits history and background, provide its mission statement, describe its programs, state the recipients of its services, and give its track record to date. Offer a compelling overview of your nonprofits role in the community, and its important accomplishments. Bud get. The budget section must be professionally done in order to create confidence in the organization. In this section, the project cost must be shown with providing an explanation of each expense. This is called a detailed budget that include project expenses, administrative, and every other expanse. Also it must include any expected income.The last task of the courseOur last task in this course was creating a fundraising plan for a small local anesthetic hereditary pattern preservation charity, which was elected the best charity of the year from a local supermarket chain. A workhouse in the local community was about to be destruct as it was very old and needs renovations. Our mission was to convince the maturate of members of the local charity of the importance of buying this workhouseas heritage representative, as well as planning a whole fundraising plans to buy, renovate and use this workhouse. It was a very useful activity in this course because it rape up what we learnt in the course and put it in a practical shape, which benefit the whole group.The experience I got from this course will help me in my career, as I needed this knowledge to complete my study in theatre and development. This course was beneficial to me in many aspects first I learnt the basic of being a successful fundraiser, second it gave me the opportunity to meet other people who work in the field of fund raising which I benefit from there various experiences, finally this course introduce me to a available knowledge which I think I need in my career, for this I decided to learn more about NGO management to help improving the NGO I am working with.ConclusionAttending this course benefit me in understanding the foundation of fundraising practice, which can be concluded in relationship building between fundraisers and the donors.As in order to get people on your side you need to foster a relationship with them. Reaching out to people bypreparing acase for supporting your cause or proj ect, which they can relate to and sympathize with, is essential. Also understanding the motives of donors help you in strengthen you relationship with them depending on their motives in donating to your NGO. Teamwork benefit improving the relation between the fundraisers and donors as the members of the teamwork together to achieve one goal which is convincing donors to donate to their NGO of supporting their project.Understanding fundraising techniques help in improving the status of the charity as by using the case for support technique a fundraiser can raise fund and donation almost anytime and anywhere. Also organising different activities helps in building a good environment to meet new potential donors. Finally using a good application or project proposal helps the donor in understanding the value of the proposed project also allow him to trust the NGO who ask for this donation. The main elements strengthen the application are writing a cover letter which is consider a very im portant element as it present the NGO, its mission statement and what this NGO needs from the donor. The next step is writing the executive summary that gives an overview of the idea of the project. It is consider the most challenging parts of the proposal, as it should be both comprehensive and concise. Using SMART objectives helps the donors in understanding the project as it show, summaries and frame the objectives of the project. Preparing a reasonable budget helps in building confidence in the organization. This budget must show and clarify the whole expenses of the project whether it was major or minor expenses. Finally the planning of sustainability of the project strengthen the proposal as donors want their funds to both produce results and facilitate future results through project sustainability either with or without their additional help. Using all these elements in the grant proposal raise the opportunity in persuading the donors to donate to this project.