International Strategic Marketing Essay Example | Topics and Well Written Essays - 5000 words

International Strategic Marketing - Essay ExampleFor more than a decade now the automotive industry has been facing issues such as slow eon to market, costly inventories, overcapacity, and low customer satisfaction and loyalty (Deloitte, 2003). In an attempt to overcome these challenges the automakers have been insertion numerous initiatives to boost profitability to create value. They have been introducing product innovation to lean manufacturing and customer kind management. The automobile industry is nearing a major turning point where it has become essential to adopt inflexible regulations like U.S. Corporate Average Fuel Economy (CAFE) regulations and Europes CO2 regulations (Toyota website).The Big trine in the US have been replaced by the Big Six (Toyota, Honda, Nissa, GM, Ford, DC) in the automotive industry with Toyota uphill the market leaders. It is now Americas third most admired organization and enjoy a 17.4 percent share of the US retail market (SD, 2007). It has a small market share in Europe but is a market leader in Australia while also selling cars in Africa (Glover, 2006). Due to its Daihatsu subsidiary it has a presence in the Southeast Asian countries. Toyota Motor Company is clear one such automaker that has thrived where other manufacturers have struggled. In 2002 Toyotas requital exceeded the combined earnings of Ford, GM and DC (SD, 2004). Toyota has been innovative in its strategy and its success lies in its corporate philosophy cognize as the Toyota Production System. Toyota is now the worlds richest car familiarity and this is the reason that this company has been chosen to understand the strategy that they have been pursuing.TMC created the first prototype vehicle in 1935 and started its exports to the United States in 1957 (Company Website). The company gradually expanded its scope across the entire globe and today has its presence in clxx countries and