Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the launch of sub-brand Mia, a line of je salutaryery targeted at working women. The line comprises two distinct designs directions cardinal in the ripe and another in the ethno contemporary space. Mia is meant for women on the go, who are meshed in various professions and have a well-established accessory ensemble, unfortunately excluding jewellery. beauteous jewellery that working women buy is mostly for traditional occasions, and do not have an offering for their daily wear in the market.Tanishq is best suitable to understand the needs of these consumers and has put together a wonderfully crafted, well designed jewellery appealingness, which will make them love to go to work. This collection is high on design quotient, light in weight, affordable and disposed(predicate) for todays modern woman. Mia has over 100 designs priced at Rs 5,999 onwards and the collection is operational across the 130 Tanishq outlets in over 76 towns. The objective is to tug jewellery wearing occasions beyond weddings and special events.Kulhalli ,vice president (retail, merchandise and merchandise) believes targeting the five million working women is enough opportunity as increase aspiration levels and the number of women entering the workforce will drive spending. The unused sub-brand will also help open up a bleak consumer age group, in a jewellery market where bulk of the gross revenue is in the 30-60 age group. DESIGN PHILOSOPHY Mia Tanishq is a stunning veer of fine, urban-chic, affordable jewellery scratch line at Rs. 999 exclusively crafted for Working Women to master that youre appreciated in your work place and makes you enjoy your work purport like never before. Based on 2 design directions, chase (no beginning and no end Infinity) and Blossom (Born to Blossom Born to glow Floral), this collection is truly a winner at work. Truly capturing the center of attention of the urban, independent wo rking women, Mia is inspired by the individuality of each one of you and truly projects power, confidence and taste.SWOT ANALYSIS Strengths 1. It has a young and modern approach and designs are urban chic. 2. Affordable price ranges are starting from 5999 3. Advertising strategy is strong and convinces the audience. 4. Market expansion is good, available at various outlets Weakness 1. Strong competitors 2. Gold Perception Since gold is unremarkably considered as an investment and the gold prices are volatile. 3. Gold buying is chiefly considered a ritual for occasions like wedding and other all important(predicate) functions .Opportunities 1. Target audience is the working class woman in India, some 5 million woman are working in India in Tier 1 and Tier 2 cities so it is a nifty opportunity. 2. With Globalization, lot of opportunities in the international market. 3. It is a sub brand of Tanishq the stellar(a) jwellery makers , and has good market share in Indian jwellery ind ustry. Threats. 1. Tough tilt with other jwellery brands. 2. Local jwellery shops 3. Government regulations 4. Significance on Gold.